A true humanit-hair-ian, Mark Bustos, 30 works at a salon in during the week, as a professional stylist at Three Squares Studios, an elite salon in Chelsea that charges $150 to clients like Norah Jones, Marc Jacobs and Phillip Lim. But every Sunday, he hits the sidewalk and provides free cuts to the homeless.
A 2012 trip to the Philippines to visit family made him realize he could do more. He was struck by the number of impoverished children and decided to rent a barbershop as his way of helping. “It made me feel so good,” Mr. Bustos said. “It was right to bring it home to New York.” Since then, he has spent most Sundays in New York, styling the hair of the homeless.
Mr. Bustos often wanders around Union Square, the Lower East Side and Midtown, where he has gotten to know some of the homeless by name. “See that guy over there,” he said, walking down the Bowery. “That’s Cowboy Ritchie,” whose wife, Mr. Bustos added, “wants him to shave his beard off because it looks too good and the other women flirt with him.”
Other times, Mr. Bustos meets his unsuspecting new clients through friends and paying clients, who tell him about people in their neighborhoods. He does up to 10 haircuts a day.
He started offering haircuts to the homeless two years ago. The idea, he says, is to simply give back. “Whether I’m giving one at work or on the street, I think we can all relate to the haircut and how it makes us feel,” Mr. Bustos said. “We all know what it feels like to get a good haircut.”
In some way, Mr. Bustos, who lives in Jersey City, has always been generous about hairstyling, which he taught himself at a young age. When he was 14, Mr. Bustos set up a chair in his parents’ garage in Nutley, N.J., and cut friends’ hair for free, so they could pocket the barbershop money they got from their parents.
Mary E. Brosnahan, the president and chief executive of Coalition for the Homeless, a nonprofit advocacy group, said that a haircut is often more than a haircut. It can remind the homeless of who they once were, and offer a rosier version of their current, shattered selves. “It helps shift the gear out of survival mode,” Ms. Brosnahan said, letting them envision a better life.
Mr. Bustos tells a story of a homeless man who once looked in the mirror after a haircut, saw his fresh look and said: “Do you know anyone who is hiring. I’m ready to go get a job.” Mr. Bustos hasn’t seen him on the street since, something he considers a good sign.
Source Credit: https://www.nytimes.com/2014/12/11/style/a-hair-stylist-provides-free-cuts-to-the-homeless.html
Source Credit: https://www.instagram.com/markbustos/
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